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FAQ > General Questions

  1. What is a domain name?
  2. Why do I need a domain for my business?
  3. What are the advantages and disadvantages of a domain?
  4. Who should register a domain name?
  5. How do I choose a domain name that's right for me?

 

1. What is a domain name?

A domain name locates an organization or other entity on the Internet. It is the name by which you or your business will be known on the World Wide Web. It must be a unique name to set it apart from all other domain names on the web, so that those who want to find you don't get connected to someone else by mistake. Domain names are also called "domains" for short.

2. Why do I need a domain?

You need a domain so that people who use the Internet can find your site on the World Wide Web. Even if you don't have a website up yet, it is often a good idea to register your domain to avoid someone else getting and using the name that you want.

3. What are the advantages of registering a domain?

Having a domain lets Internet users find your site quickly and easily.

  • You can use your domain to get an easy-to-remember e-mail address (ex. sales@mybusiness.com, or yourname@your-business.net).
  • Owning a domain name signals you are in step with new technology, and lends you prestige and credibility. It is essential when you advertise yourself on web.
  • Your company names and brands should be on web as domain names, to advertise them, protect them from competitive attack and avoid unauthorized use.

4. Who should register a domain name?

Anyone who wants to establish a presence on the Internet should register a domain name. Businesses who have spent time and money building up a brand should also register their brands to prevent unauthorized use.

5. How do I choose a domain name that's right for me?

When selecting a domain name, keep in mind that:

  • The domain name should indicate your website/business. Many domains names follow the basic format of "your-name.com" or "business-name.com.sg".
  • At the very least, the domain name should reflect the product, service or point-of-view offered by your website (ex. aquariums.com).
  • The name should be short, catchy and easy to remember. Long domain names often have less recall and are more difficult to type - this may result in less people visiting your site.